Hi. I’m Ann. I’m another L.A. resident exploring her city and shaping the digital landscape by trade.

AnnWhatever started in 2006 on Six Apart’s Vox blogging platform. Then Six Apart realized that they couldn’t make Vox the next Tumblr and that the product was redundant to their TypePad platform. Oh well. That’s how the tech-bubble-burst-cookie crumbles.

So, why “whatever”? Whatever started as my favorite word in high school to dismiss people. Now “whatever” is used to emphasize a lack of restriction in referring to anything or amount, no matter what, regardless of what.